Does direct mail still work? Let the numbers speak for themselves.
  • Canada Post recently published data on direct mail and you may be surprised by what you read.

The envelope, please.

  • If a direct mail piece looks interesting, 89% of Canadians will open it.

Direct mail means business.

  • 9 out of 10 Canadian companies say that direct mail is a great way to communicate with them.

Open up to it.

  • When you add direct mail to a multimedia campaign, campaign awareness can increase 20%.
  • 68% of Canadians read their mail right away.
  • 87% of Canadians read mail personally addressed to them.
  • 94% of Canadians open mail from a company they know.
  • 3 times more people consider direct mail to be more trustworthy than social media.
  • 76% of people have made an online purchase as a result of direct mail.
  • 79% of Canadians would respond to a piece with a physical coupon.

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