If you can't bring your shoppers to the beautiful region where you make your wine, why not bring the region to your shoppers? That was the thinking behind the label for Red Tile Cabernet Sauvignon.
It starts with our HDFX screening - at 20 microns, it delivers almost photographic-like printing. Then, through an 11-part printing process, silkscreens, hot stamping, foil, UV treatments and varnish all come together to bring all the elements of this old world Tuscan villa to life.
A holographic treatment on the vegetation seems to lift it off the surface of the building. Raised varnish on the lattice, windows, roof and stucco surfaces give the feel of the bottle even further dimension.
A die cut label following the shape of the building makes it unique in the wine category. A category where you need to bring everything you can to the table. And of course, the shelf.
The rewards of many awards.
Not only has Red Tile managed to garner attention from the wine drinking population, it has also earned some respect in the printing community. ASL Print FX was awarded Best of Show and 1st place for the innovative methods used to print Red Tile.
"When I look at the label, I hear Mandolins play and wine glasses clinking….. the label comes to life. The tactile effect is amazing."
And our client was very happy too:
"We approached ASL Print FX and asked them to enhance our Red Tile design with unique printed textures and effects. The enhancements they selected took our design to a whole new level. We are proud that this label has taken the world label award for technical achievement in printing but what stands out for us the most was the confidence we had in the folks at ASL during our collaboration and design process. We talked about the brand, the personality of the wine and areas of focus in the design. their team "got it" and executed stunning enhancements that helped make this brand move off store shelves and win awards too!"
Prospect Brands - 2012
Check out our award-winning print techniques.
For the second consecutive year, ASL Print FX has won the top prize for technical achievement at the 22nd Annual World label Awards-this time for the Red Tile Chardonnay label designed by Prospect Brands.
The label recently took Best of Show as well as first place in the annual TLMI print competition in the Wine & Spirits, Flexography/Letterpress, Color Process, Prime category.
The Red Tile label incorporates several eye-catching decoration technologies, all printed in one pass.
Let us help you enhance that first moment of truth, the moment when your customer is making their purchase decision, with innovative print techniques that help your brand stand out on the retail shelf or anywhere.