Bottling is Painful – No-one Really Likes the Bottling Process
John Wilkinson, Managing Partner, and Liz Cohen, Logistics Manager, of Bin to Bottle kindly gave us some time to share their perspective on bottling and how to ensure we make the process as painless as possible.
Here’s what we discussed:
“No-one really enjoys the bottling process. It is a necessity,” said John Wilkinson. “At the end of the day all the hard work that has gone into the vintage comes down to getting the bottling and labeling right.” Yet, many don’t do the pre-planning work necessary to having a smooth and painless bottling process. And, often time there is a big disconnect between the desire and the reality when it comes to timeline and the design of the various components that need to come together.
Bottling has Lots of Moving Parts – Coordination is Key
Bottling has many components. The bottle, the label, the cork, the foil, the screwcap, and of course, the human factor…
Planning and timing are key. For you to keep to your timeline you need to coordinate with 3, 4, some times more, vendors to have all the components come together at the same time. Otherwise, you can lose your bottling date and/or the delayed process ends up costing money you don’t have in your budget.
To avoid untoward delays and headaches, Liz Cohen recommends you follow this process:
Even if Everything Arrives on Time You’re Not at the Finish Line
As Liz explains, “There are many examples of the little things that can hold up the finished product. We’ve seen them all. Here are a few…”
Liz concluded with this, “As John said at the beginning, bottling can be painful. But working with a partner who educates you on the ins and outs of the process, what to watch out for, and comes up with solutions is critical,” Liz concluded. “Bottling shouldn’t leave a bad taste in your mouth. It should be a celebration of bringing your product to the consumer.”