ASL Print FX, Napa combines state of the art technology with 50 years of experience and personalized customer service to deliver your brand vision to the shelf.
...Our production demands are complex and fluid. We produce about 25 new wines each year, ranging from 750 cases all the way down to 5 cases. Our designs are unproven, often experimental, and we never repeat them. We aren’t high-volume. We aren’t predictable. Half the time, we aren’t even certain. And for these reasons, packaging companies don’t like working with us. But the team at ASL Print FX saw the potential and were down for the challenge....Read More
...ASL raised and exceeded my expectations of what the label for Angry Kiwi Rose could be. Their hybrid printer blew me away. Amazing!... Read More
Quality printing and technical expertise combined with a warm, responsive team are just some of the ways that ASL rises above the rest. At St. Francis we want our labels to show as much care, attention to detail and craftsmanship as our wine. For our top-of-the-line Icon wines, the ASL team went the extra mile working with us to capture the texture, nuance and design features that we had in mind for this striking black-on-black label and we were able to create a label as special as the wine we put in the bottle. Communication is key to the success of these projects and from start to finish the ASL team is quick to respond, engaged and aligned with our goals. It’s been a great experience working with them...See post
I have worked with Travis for over 12 years, and the expertise he, and his team, bring to the packaging market is priceless. The packaging is so important for the impression our wines have out in the market. It can be difficult to get the attention of potential new clients, so having a label that really speaks to them is imperative. We worked with ASL Print FX to help design a brand, and label, that is innovative and fun, that speaks to people when sitting on a shelf in a wine store. We came up with a brand called parched, drumming up visions of a dry, desert floor, and hopefully quenching the thirst of the person holding the bottle. Travis, and our designer, used some new techniques to help make the cracks in the desert floor sparkle in the light as the bottle is rotated. I had total confidence that if there would be any problems, ASL would not let it go to print. Besides the wine in the bottle, the brand label, and the quality of printing is the next most important topic in the wine business. I know that ASL will do everything in their power to make it perfect. We bring all our label printing to ASL and strongly recommend them to others in our community...See post
...There are many label printers. Some are better than others. What drew me to ASL, however, was a relationship. One that I trusted and that I had followed over several printing companies over the years. Why? Because while there are many printing companies, your job is always in the hands of a person. And when you trust the knowledge, experience and talent of the person you work with, then you know that your vision for the wine label you expect will be a success in their hands...Read more
When Travis introduced us to ASL Print FX, Napa, we were excited. We are a small producer of commercial wines (about 1000 cases per year) and were looking for a new label supplier. The entire team at ASL makes us feel that our business is just as important as their larger clients. They are passionate about their craft and they are a pleasure to work with. Our label appearance has improved immensely because of their attention to detail. In addition, they are excellent at communications, always letting us know where they are at in the process and every job has been delivered on-time...Read more
...Travis has delivered labels to me in the past (in his personal time). The entire staff at ASL Print FX, Napa is always welcoming. They insist on loading the boxes in my car and every ASL Print FX, Napa staff member wants to make sure that I am happy with each of the finished labels. They are relationship focused (as opposed to transaction focused)...Read more
Travis and Jeff each have over 20 years of experience in the wine industry and have a long history of working together. In fact, they were pioneers of digital label printing.
Both have deep experience in the printing arena and a keen understanding of the critical role wine labels have in the marketing and selling of wine brands. Travis and Jeff thrive on collaborating with clients to develop creative solutions that ensure the integrity of the label design, while keeping a watchful eye on deadlines, budget, and cost of goods parameters.
Travis is the Vice President and General Manager of ASL Print FX, in Napa California. Jeff is ASL Print FX Napa’s Pre-Press Technician. Together they are the glue of the ASL Print FX Napa team. Both are committed to delivering high quality wine labels that successfully communicate a client’s brand personality and engage customers at the shelf.
When Travis isn’t working with clients to bring their brand vision to their label, he can be found taking a lap around the Napa Valley in his Cobra. When Jeff isn’t printing fine wine labels, he can be found in Lake Tahoe with his family.
Travis Pollard, Vice President and General Manager (left) and Jeff Ingham, Pre-Press Technician (right)
ASL PRINT FX – Napa
871 Latour Court, Suite A
Napa, California 94558
Toll Free: 707.927.3096 (Travis Pollard)